Leadership
Rob Bilson
Founder | Executive Operator | Fractional CEO / COO
Rob Bilson is the Founder of Niagara Strategy Group and an Executive Operator providing Fractional CEO and Fractional COO services to organizations that need strategic leadership, operational discipline, and scalable execution systems. Rob's work is built on real-world operating experience—helping teams align quickly, execute consistently, and scale without chaos.
Executive Summary
Niagara Strategy Group uses EOS-aligned tools and operating principles. NSG is not EOS certified.
Entrepreneurship & Business Building
Rob is a hands-on entrepreneur who has built and operated successful businesses across multiple industries. His experience spans scaling financial services organizations as well as launching retail brands—including Circa Café, a health and wellness café focused on clean energy nutrition, premium beverages, and modern customer experience.
Community Leadership
Rob Bilson is an extensive community leader and volunteer, having served on multiple local government and civic boards. He is currently the Vice President of the Niagara Falls City School District Board of Education, helping guide district governance, strategic direction, and leadership accountability in service of students and families across the community.
Music & Media
In addition to his business leadership background, Rob is an accomplished musician, songwriter, composer, and producer with a proven track record in television and media. His work has been featured in numerous major productions, including A&E's Wahlburgers, as well as projects across Amazon, major network television, and Netflix programming. Rob's creative career includes significant commercial success, including multiple Top 5 singles and a #1 Billboard chart album.
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